The Rocky Road Collection is said to be “inspired by the spirit of iconic flavors and nostalgic childhood recipes, amped up for today’s families with a new twist of extreme indulgence.” Rocky Road, which was created by the brands’ founders, William Dreyer and Joseph Edy. The newly unveiled collection is in tribute to the O.G. announced the 2021 introduction of a more permanent indulgent ice cream lineup: the Rocky Road Collection. Meanwhile, Edy’s and Dreyer’s - brands of Oakland, Calif.-based Dreyer’s Grand Ice Cream Inc. “With a hint of rum flavor to ‘warm your bones,’ Zero Visibility honors the hearty spirit required to weather the unpredictable Great Lakes region winter season,” says Nichole Buryta, brand manager. The Akron, N.Y.-based company also announced the return of its Zero Visibility flavor (coconut rum ice cream with shredded coconut pieces), which is available only every five years. Flavors include Peppermint Stick, (pink peppermint ice cream with red and green peppermint candies) and White Christmas, (mint and white chocolate-flavored ice cream with red and green mint pieces). The latest, the company’s 1.5-quart winter limited-edition ice cream offerings, made their debut in September. also introduced a number of indulgent limited-edition ice cream flavors this year. “Sometimes we take it a step further and look for regional and local dessert specialties that could appeal to all consumers.” “When developing new flavors each year, we often look at desserts and sweet treats that consumers enjoy,” Schramm explains. It boasts milk chocolate ice cream, chocolate sheet cake pieces, chopped pecans and a chocolate icing swirl. “When designing the packaging for this flavor, we even took some of the original artwork elements from our Cookie Cone to pay homage to the popular snack.”Īs for the Chocolate Sheet Cake flavor, it was inspired by a favorite Texan dessert: Texas sheet cake. “But it is still one of the most talked about on social media,” Schramm says. The Cookies ‘n Cream Cone flavor was inspired by - and captures the taste of - the Blue Bell Cookie Cone novelty, which was retired in 2015. They include Cookies ‘n Cream Cone, Chocolate Sheet Cake and Coconut Cream Pie. This year, Blue Bell Creameries launched a variety of limited-time ice cream flavors that meet the trends toward premium and indulgence, she says. “This trend remains our focus when we produce Blue Bell ice cream.” ![]() “There is one ice cream trend that has always existed and continues to resonate with consumers, which is indulgent ice cream made with fresh cream and milk,” notes Sara Schramm, marketing brand manager for Blue Bell Creameries, Brenham, Texas. What’s more, for a significant subset of those consumers, comfort means premium, indulgent offerings. Blue Bell Creameries’ limited-edition Cookies ‘n Cream Cone flavor was inspired by - and captures the taste of - the decadent Blue Bell Cookie Cone novelty, which was retired in 2015.Įven as they begin to venture back to work or school, many consumers are still turning to ice cream and frozen novelties for comfort.
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